Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Design Basics of a Winning Website [Infographic]

by   |    |  4,803 views

Is your website stuck in the past or in need an update? Here's a look at some basics of a winning website, according to an Add People infographic.

A responsive design is a must in today's smartphone-happy world. "A responsive website design will respond or adjust to the screen size of various different devices," explains Add People.

The logo, font, and colors on your website need to be on brand. "A website having a consistent look and feel in terms of logos, fonts, colors,and language will create trust among website visitors and help to strengthen your brand's identity," suggests Add People.

Moreover, avoid generic stock photos. "Websites that don't use generic stock photos often have 48% higher conversion rates than those that do."

To find out more about website basics that captivate visitors, tap or click on the infographic.

Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
2 rating(s)

Add a Comment


  • by Mon Jul 20, 2015 via web

    SO glad someone came up with this as it shows that websites are not just slapped together, just to have SOME web presence. A website should always be designed around a PLAN. What you want people to do and why should always be considered as this infographic clearly points out.

  • by Sheldon Mon Jul 20, 2015 via web

    Are the numbers in the callouts on the example website supposed to correspond in some way with the recommendations below? The example website doesn't seem to have any relationship to the text recommendations.

  • by Veronica Jarski Thu Jul 30, 2015 via web


    Add People just updated the infographic for accuracy... and now we have, too. Thanks for taking the time to comment.

  • by Sun Aug 16, 2015 via web

    Responsive Design not only converts better into lead, but it helps your website to rank higher on search engines. Google has started to take a note of the search engine friendly websites. It is important for every website owners to ensure that their website is mobile friendly and responsive.

  • by PitchWorx Mon Feb 8, 2016 via web

    well designed Veronica Maria Jarski.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!