Find out how you can use deep-dive Twitter searches to improve your marketing. You'll also discover how to download your LinkedIn contacts' email addresses, up your Instagram game, and get a grip on what's going on with Google's Alphabet soup. Skim to keep things sizzling!

Access to every public Tweet, ever. Twitter's given customers of its Gnip enterprise product access to every public tweet ever written—going back nine years. It's also provided a few handy tips to help marketers take advantage of this data.

Just a few: Analyze past launch conversations to inform your strategy for a new product launch, or create real-time data activity benchmarks for a new ad campaign based on historical volumes. You can also deep-dive into a customer's past interactions with brands when replying to a particularly hairy inquiry. Have fun data-mining! Wear a helmet.

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.