Learn about Facebook's plans to charge advertisers only if 100% of an ad is seen. You'll also get the spill on its upcoming Dislike button, the story behind #IStandWithAhmed, and how Snapchat plans to make money on a platform quirk. Skim to stay on top!

Facebook to sell only 100% in-view ads—but...!

The good news first: later this year, Facebook advertisers will pay for an ad only if 100% of it appears on a person's screen. This is great for advertisers, because now they feel they're paying for ads that were served but never seen (which does happen often).

But! Facebook won't consider how long an ad has been viewed before an advertiser is charged... meaning that if a user is scrolling through her News Feed too fast to properly see anything, you will likely get charged for the view anyway. Case in point, try spotting the ad below (thanks to AdAge for this fun game):

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.


image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.