Cure Your Shopping Cart Abandonment Issues [Infographic]
About $3.38 trillion worth of online merchandise will be abandoned in online shopping carts this year. Here's a look at the reasons for shopping-cart abandonment, and also some tips for preventing it.
Some "21% of consumers cite time constraints as a common reason for cart abandonment," states Ripen Ecommerce. To prevent that issue, "include a guest checkout option so shoppers aren't forced to make a new account," Ripen suggests.
Also, 44% of shoppers will abandon a cart because shipping costs are too high. "Offer free shipping with a minimum threshold slightly higher than your average order value," suggests Ripen.
And 75% say they plan to return to a site or go to a store to complete a purchase. "Use inventory counters and/or limited time offers to compel shoppers to complete a sale," Ripen recommends.
For details about the effects of shopping cart abandonment, click or tap on the infographic.
Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.
Twitter: @Veronica_Jarski
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Hello Veronica,
Nice share. The infographic is really interesting and on top of that, your initial comments are worth reading.
Cart abandonment is really a disaster for ecommerce stores. The reality is, there is only a couple of marketing activities to reduce cart abandonment. Though all the tips and suggestions from Ripen Ecommerce are great but implementing all these things is time-consuming as well as expensive.
On the other hand, exit intent technology can let ecommerce stores show their best offers, deals and/or customized offers to abandoning visitors. This technology uses the intention of the visitors based on pointer movement and shows the overlay as soon as a visitor is about to leave – which is the best time to show a killer offer that visitors cannot resist.
There are a lot of tools that ecommerce stores can use to get started with this technology. Picreel (http://www.picreel.com/blog/online-companies-can-reduce-67-45-cart-abandonm...) is one among them that is doing a great job of reducing cart abandoning rate at different websites.
Thanks again!