Limited Time Offer: Save 30% on PRO with code WOOHOO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Cure Your Shopping Cart Abandonment Issues [Infographic]

by Verónica Jarski  |  
September 26, 2015

About $3.38 trillion worth of online merchandise will be abandoned in online shopping carts this year. Here's a look at the reasons for shopping-cart abandonment, and also some tips for preventing it.

Some "21% of consumers cite time constraints as a common reason for cart abandonment," states Ripen Ecommerce. To prevent that issue, "include a guest checkout option so shoppers aren't forced to make a new account," Ripen suggests.

Also, 44% of shoppers will abandon a cart because shipping costs are too high. "Offer free shipping with a minimum threshold slightly higher than your average order value," suggests Ripen.

And 75% say they plan to return to a site or go to a store to complete a purchase. "Use inventory counters and/or limited time offers to compel shoppers to complete a sale," Ripen recommends.

For details about the effects of shopping cart abandonment, click or tap on the infographic.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Landon Donovan Mon Sep 28, 2015 via web

    Hello Veronica,

    Nice share. The infographic is really interesting and on top of that, your initial comments are worth reading.

    Cart abandonment is really a disaster for ecommerce stores. The reality is, there is only a couple of marketing activities to reduce cart abandonment. Though all the tips and suggestions from Ripen Ecommerce are great but implementing all these things is time-consuming as well as expensive.

    On the other hand, exit intent technology can let ecommerce stores show their best offers, deals and/or customized offers to abandoning visitors. This technology uses the intention of the visitors based on pointer movement and shows the overlay as soon as a visitor is about to leave – which is the best time to show a killer offer that visitors cannot resist.

    There are a lot of tools that ecommerce stores can use to get started with this technology. Picreel ( is one among them that is doing a great job of reducing cart abandoning rate at different websites.

    Thanks again!

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!