Find out which is the strongest US social brand, how Google's helping users pick a costume this year, how Snapchat plans to improve video production offerings, and which content marketing horrors to avoid. Also: how Target won social points with a small Halloween promo.
Skim to stay in season!
Who's the fairest social brand of all?
The answer may surprise you: National Geographic, the 100-year-old magazine, is the US's leading social brand, per Shareablee's Top 25 Social US Brands in 2015. Once known for glossy magazine shots of rhinos in the untouched wild, NatGeo scored 482.5 million total interactions across Facebook, Twitter, and Instagram—462.1 million of which came from the latter, where it leads. Only 2% of its engagement comes from video, but that's probably because it's dominating an image-based sphere with, well, strong images.
Take the first step (it's free).
You may also like:
- Five Things Micro-Influencers Want Brands to Understand in 2019
- Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)
- Instagram Benchmarks for Brands: Engagement, Hashtag, and Emoji Trends
- Facebook Reactions, Shares, and Comments: A 2018 Year in Review [Infographic]
- Six Lead Generation Tactics to Use in Your Social Media Channels