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#SocialSkim: The Strongest Social Brand, Plus 12 More Stories in This Week's Roundup

by Angela Natividad  |  
October 30, 2015
  |  1,371 views

Find out which is the strongest US social brand, how Google's helping users pick a costume this year, how Snapchat plans to improve video production offerings, and which content marketing horrors to avoid. Also: how Target won social points with a small Halloween promo.

Skim to stay in season!

Who's the fairest social brand of all?

The answer may surprise you: National Geographic, the 100-year-old magazine, is the US's leading social brand, per Shareablee's Top 25 Social US Brands in 2015. Once known for glossy magazine shots of rhinos in the untouched wild, NatGeo scored 482.5 million total interactions across Facebook, Twitter, and Instagram—462.1 million of which came from the latter, where it leads. Only 2% of its engagement comes from video, but that's probably because it's dominating an image-based sphere with, well, strong images.

On Facebook, Fox News ranks No. 1 with 59 million interactions, and Billboard owns Twitter with 6.1 million. Across the board, National Geographic beat the NFL, the WWE, the NBA, and the MLB. MTV, the second non-sport brand behind National Geographic, took sixth place, with 72.5 million interactions across Facebook, Twitter, and Instagram.



1. Pablo: Your best buddy for social image sizing

Buffer's Pablo, which lets you combine text and images for social posts, was updated to automatically generate—and share—images the perfect size for any socnet you fancy. Use "Tall & vertical" for Pinterest and Google+, "Short & horizontal" for Twitter and Facebook, and the square format for Instagram or LinkedIn. You can also…

  • Schedule and share posts on Pinterest.
  • Center or justify text.
  • Copy/paste a default quote with your image, or highlight text on a webpage and add it to your creation.
  • Right-click an image to use it as a background.


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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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