'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive mobile formats, and ever so much more. Skim for a very merry season indeed!

Retargeting website visitors with Instagram ads: A handy guide

If using social media for retargeting seems too complicated to tackle, Social Media Examiner will rescue you with step-by-step instructions for retargeting site visitors with Instagram ads. Get a clear walk-through on setting up a Facebook Pixel (a way of tracking who's visiting your site from Facebook or Instagram), and designing and launching a retargeting campaign. Detailed screenshots ensure you'll be on your way to higher conversion rates—and cheaper ad spend—just in time for the holidays.

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.