Q&A with Direct Energy Vice-President of Marketing Dave Kozak

National brands looking to capitalize on the consumer trend of buying local often rely on affiliates—franchisees, dealers, agents, or distributors—to carry their marketing message to local audiences.

Brandmuscle's recent research explored the nuances of these distributed marketing networks and some of the ways national brands can effectively support their affiliates to drive consumer demand at the local level.

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ABOUT THE AUTHOR
image of Sanket Patel

Sanket Patel is a senior manager of client development at Brandmuscle, a provider of local marketing automation software and services that help national brands own local.

LinkedIn: Sanket Patel