What are the differences between agile marketing and traditional marketing?

Here's a look at the biggest differences—and why you should consider agile marketing, according to the following CMG infographic.

In traditional marketing, decisions are made from the top down; hierarchies exist. With agile marketing, teams share accountability. "You can move faster with ideas because you're not concerned management may not support you," states CMG.

Moreover, traditional marketers work in silos. However, in agile marketing, cross-functional teams exist.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski