If you don't understand how emotions drive consumer reaction toward your content, you can't build strong customer relationships.

Emotions drive actions in people. The most effective emotional triggers are trust, guilt, and fear, according to the following Microsoft infographic.

"Emotionally based campaigns see higher profit gains than ones appealing to rational thought," suggests the infographic.

Moreover, "70% of emotional campaigns showed evidence that emotion in advertising can be indicative of ad success," states Microsoft.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski