Have you made account-based marketing (ABM) a priority at your company?

Here's a look at the freshest stats about the state of ABM.

A whopping 92% of B2B marketers consider account-based marketing (ABM) "extremely" or "very" important to overall marketing efforts, according to the following Integrate infographic.

Moreover, "84% of B2B marketers believe ABM provides significant benefits for retaining and expanding current relationships," states Integrate.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski