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What You Need to Know About Account-Based Marketing [Infographic]

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Have you made account-based marketing (ABM) a priority at your company?

Here's a look at the freshest stats about the state of ABM.

A whopping 92% of B2B marketers consider account-based marketing (ABM) "extremely" or "very" important to overall marketing efforts, according to the following Integrate infographic.

Moreover, "84% of B2B marketers believe ABM provides significant benefits for retaining and expanding current relationships," states Integrate.

Find out more about the latest ABM stats by checking out the infographic.



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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski

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  • by Peter Altschuler Mon Mar 7, 2016 via web

    It's amazing that this approach is viewed as something new. It was the basis of Xerox's sales strategy in the 1970s and has been used by B2B marketers for decades. In fact, the supposedly new phenomenon of content marketing has been used for years to develop materials that appeal to the specific concerns of the numerous people involved in researching, evaluating, short-listing, influencing, recommending, and deciding what products and services to buy.

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