Even if your online store is successful, it still has areas where you can save money. Here's a look at some of the places where your site might be leaking money, according to a Red Stag Fulfillment infographic.

"The lack of a return policy that benefits both you and your customers can become costly," states Red Stag Fulfillment.

Some 66% of consumers read the return policy before making a purchase, and returns account for 8.1% of sales for retailers, on average.

Shipping costs can also drive potential customers away. Some 28% of online shoppers will abandon their cart if the shipping costs are too high, points out the infographic.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski