Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, check out these reasons to consider Web personalization.

Some 87% of companies that have implemented Web personalization have seen an increased return in key metrics, according to Marketo.

Nearly half saw a 20% or higher uplift.

Moreover, "when presented with personalized content, users are 5X more likely to convert," states Marketo.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski