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The Psychology of Successfully Marketing to Millennials [Infographic]

by Verónica Jarski  |  
July 30, 2016

Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographic—and info about how best to reach it.

Some 82% of Millennials (people age 18-29) interact with brands or retailers on social media, where 49% follow their favorite brands or retailers, according to the following USC Dornsife infographic.

To reach Millennials, marketers should consider optimizing mobile. "Mobile is the best way to reach Millennials," states the infographic. "They have the highest rate of ownership of smartphones of all generations."

Personalization also matters to them: "85% of Millennials are more likely to make a purchase if it is personalized to their interests, both in store and with digital displays," according to the infographic.

To find more about marketing to Millennials, tap or click on the infographic.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by M Gee Mon Aug 8, 2016 via web

    Interesting and useful content in this post. One thing I wish was explored further is the breakout/%-age of each age group that are listening to podcasts. I'm assuming that number is grouped with "online streaming content" but it would be nice to know more specific numbers in that marketing channel

  • by Marketing Sweet Wed Aug 10, 2016 via web

    Great post Veronica! Absolutely love this infographic! It’s very interesting to see how millennials match up against other generations. Social media marketing is definitely something that all brands targeting towards millennials should be using if they want to stay known and well-liked by this demographic.

  • by john anthony Mon Aug 15, 2016 via web


    got me going on re education myself againg thank you for the new Brain Wave..

  • by T Wed Sep 14, 2016 via web

    Hi, I loved seeing this information. I was born in '85 and have always considered myself a Millennial, so I am curious as to your reasoning behind defining Millennials as between 18-29 years of age...most other demographers and researchers define them as those born between early 1980s and early 2000s which would be an age range today of roughly 16 to 36.

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