Account-based marketing helps you increase engagement with targeted accounts and boost your business. Check out these tips for hitting a home run with your ABM.

"67% of companies with aligned sales and marketing teams are better at closing deals," suggests the following Everstring infographic.

Also, 70% of ABM-focused companies have mostly or completely aligned sales and marketing teams.

Moreover, 83% of companies using ABM say the biggest benefit is increased engagement with target accounts, states the infographic.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski