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What do the Statue of Liberty, Ancient Egypt's pyramids, the Eiffel Tower, and other iconic historical structures have in common?

For one, they are built on a solid foundation, helping them to stand the test of time.

That concept sets the stage for the theme of the tenth annual MarketingProfs B2B Marketing Forum: Build to Last.

So MarketingProfs partnered with TopRank Marketing to gather insights on that theme from 11 of the smartest B2B marketing architects around, and we then created an e-book, How to Build Your B2B Marketing Empire From the Ground Up:

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image of Rob Zaleski

Rob Zaleski is a marketing manager for MarketingProfs.

LinkedIn: Rob Zaleski

Twitter: @robzie_