Well-written headlines have the power to pull in customers who then peruse your content and purchase your products. So, before you write a headline, check out the writing tips from the following CopyPress infographic.

Use the Five W's and the H, recommends CopyPress. "Tell readers exactly what they're going to take away from the article. Identify the five W's of your content and decide which one should be featured."

The five W's are Who, Where, When, What, and Why. The H is How.

Also, remember to focus on the four U's: be unique, be ultra-specific, be urgent, and be useful.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski