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#SocialSkim: Instagram Preps for E-Commerce, Customizable Pages for Facebook: 10 Stories This Week

by Christian Neri  |  
December 2, 2016

This week's social roundup: Instagram lays groundwork for full-fledged e-commerce; Facebook rolls out customizable page layouts for businesses, and it places a bet on social gaming with its launch of Instant Games; all about why you should think twice about using emojis; Trump's little-known digital and data machine that might just have won him the election; how to measure social media churn; all about Generation Z's diverging views from Millennials'; and much more...

Skim for the latest and greatest!

1. Prepare yourselves: Instagram sets up shop for full-fledged e-commerce

Last month, the Facebook-owned photo and video sharing network announced it would partner with 20 top retail brands to pilot shoppable posts, and now it appears Instagram is poised to invest even more heavily in e-commerce.

According to Fortune, Instagram has recruited 50 employees in New York to spearhead its e-commerce division.

Its current capabilities allow partner brands to share posts that highlight special price tag icons for up to five products, and then redirect users to their websites to complete checkout. Fleshed out e-commerce capabilities in which users won't have to leave Instagram to make a purchase, however, appears to be 2-4 years away. But it's never too early to prepare.

2. Facebook rolls out new, customizable layout for Pages on desktop

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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  • by a3vincent Mon Dec 12, 2016 via web

    Let’s say you are running a campaign, diet, skin, lead gen, app installs, pin submits, eCommerce, whatever; and you want to optimize for people who came to your landing page, and then clicked the link to fill out the offer.
    Wouldn’t it be great if you could optimize based on everyone who actually clicked (thus is more likely to convert) vs everyone who visited the page, many of whom then bounced from there?

    There’s a way, and it’s done by using a little javascript and assigning custom functionalities to your links/buttons.

    Step #1 – Grab the Facebook Pixel Code from the Ad Manager front end. If you don’t know how to do that, read this guide from FB.
    Step #2 – We need to add a custom javascript function that will “FIRE” the facebook conversion pixel. Here’s the code we must add to the default Facebook pixel:
    Step #3 – Next, we need to add some code snippets to all of our links in our landing page/and or buttons as follows
    Now when you setup your Facebook Ad Campaign, make sure to select Optimize for ADD TO CART; because everytime someone clicks a link on your landing page; it will fire the pixel and you want clickers, not people who just come to the lander, then leave right away.
    Support, skype: a3vincent

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