This week's social roundup: Instagram lays groundwork for full-fledged e-commerce; Facebook rolls out customizable page layouts for businesses, and it places a bet on social gaming with its launch of Instant Games; all about why you should think twice about using emojis; Trump's little-known digital and data machine that might just have won him the election; how to measure social media churn; all about Generation Z's diverging views from Millennials'; and much more...

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1. Prepare yourselves: Instagram sets up shop for full-fledged e-commerce

Last month, the Facebook-owned photo and video sharing network announced it would partner with 20 top retail brands to pilot shoppable posts, and now it appears Instagram is poised to invest even more heavily in e-commerce.

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri