This week's social roundup: Instagram lays groundwork for full-fledged e-commerce; Facebook rolls out customizable page layouts for businesses, and it places a bet on social gaming with its launch of Instant Games; all about why you should think twice about using emojis; Trump's little-known digital and data machine that might just have won him the election; how to measure social media churn; all about Generation Z's diverging views from Millennials'; and much more...
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1. Prepare yourselves: Instagram sets up shop for full-fledged e-commerce
Last month, the Facebook-owned photo and video sharing network announced it would partner with 20 top retail brands to pilot shoppable posts, and now it appears Instagram is poised to invest even more heavily in e-commerce.
According to Fortune, Instagram has recruited 50 employees in New York to spearhead its e-commerce division.
Its current capabilities allow partner brands to share posts that highlight special price tag icons for up to five products, and then redirect users to their websites to complete checkout. Fleshed out e-commerce capabilities in which users won't have to leave Instagram to make a purchase, however, appears to be 2-4 years away. But it's never too early to prepare.
2. Facebook rolls out new, customizable layout for Pages on desktop