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How Our Brain Processes Different Kinds of Content [Infographic]

by Laura Forer  |  
December 20, 2016

Marketers often talk about getting inside the heads of their consumers, though it may be more useful to talk about getting inside their brains, an infographic from MainPath Marketing shows.

Think of it this way: Getting inside your consumers' heads involves understanding likes, dislikes, and how they feel about your brand.

Getting inside your consumers' brains means exploring how your content influences and engages consumers—how they interpret the things they see, read, and hear. 

For example, written content—such as e-books and blogscan be effective when creating relationships, whereas interactive content might help you engage readers on a more personal level and create more memorable experiences, the infographic explains.

For more tips on how to choose the right medium for your message, check out the infographic:


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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

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  • by Felicia Wed Jan 4, 2017 via web

    Hi Laura, thanks for the article. I really like how this infographic gathers all different content mediums, and the way our brains react to them. The last part on video content is very powerful to me - today most marketers consider video as an important part of their strategy! We wrote an article to help companies incorporate video in their content marketing, so they can achieve better results: Would love to hear your feedback on this! Thanks again for the post. Felicia -

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