Question

Topic: Advertising/PR

Marketing An Event For An Ngo

Posted by Anonymous on 9/25/2005 at 9:00 AM ET 250 Points
Hi,
A non profit organization that works with the underpriviliged in rural areas of India, is attempting to bring the talents of these individuals to notice by holding an annual fair in a city, wherein we can showcase the handicrafts they produce in their villages and create a platform for them to sell their work. The idea behind this being two fold a) a source of income for them b) creating visibility for the work that is being done. As most of the stuff is handmade it is quite expensive and includes items like brass, woodwork, embroidery, glass work etc.
Problem is we dont have much of a marketing budget to create awareness for this event. If anyone could give me some ideas on how to promote this event would be very thankful.
Thanks

Aks
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RESPONSES

  • Posted on 9/25/2005 at 3:47 PM Member
    I've been involved in promoting events for an NGO -- though not in India -- and we found that a combination of corporate sponsors and great publicity did the trick.

    We were able to get one corporate sponsor to provide the skills of one of their senior marketing/publicity people and several hours of time and attention from their PR agency to help generate awareness of the event. That made all the difference.

    Another corporate sponsor provided facilities and equipment, along with signage. The cost to them wasn't prohibitive, and they got the benefit of being associated with the event and all the press coverage we received.

    In all, I think everyone felt they got what they wanted out of the effort -- a real win-win.

    Good luck.

    Note: This event was a coordinated, day-long "fair" that was carried live on the Internet and shared around the world ... starting in Australia and moving from city to city starting at 10:00 local time in Asia, Africa, Europe, North/South America. Sponsors included large multi-nationals as well as "local" sponsors. Lots of coordination and language issues, complicated production, etc. All of that was done by volunteers. The sponsors were mostly for publicity, marketing, press relations, etc.
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