Question

Topic: Advertising/PR

Annual Report Creative Brief

Posted by Anonymous on 11/27/2005 at 5:10 AM ET 50 Points
I have been approached by a company to do their annual report . we havent done any job of this kind earlier. what i need is how to go about it
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  • Posted by michael on 11/28/2005 at 9:05 AM Accepted
    Take a look at the major competitors of your client and what they're putting in their reports. www.hoovers.com is a good place to search for competitors.

    The key is not to be too creative. Remember investors like facts.

    Michael
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