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Can I Use Ms Outlook For Email Marketing?
1/30/2006 at 12:51 AM ET
I am wondering if I could use MS Outlook to do my email marketing, newsletter to start with. If I have collected 'n' amount of email adds, can I use MS Outlook? What are the pros & cons? Is there any reasonable software for us to use if Outlook is not good enough? We are a small company.
1/30/2006 at 6:34 AM
This has been asked and answered many times before, try searching the archives:
But the quick answer is NO if you can help it. This is because it will be impossible to track open rates, handle subscriptions etc etc, also if you send a few hundred emails at a time that are all the same they will be considered spam and you company will be open to legal problems.
If you have time to send each mail separately, and handle new subscribers and removing of dead address and unsubcribing issues then by all means give it ago.
BUT I think your time will be much better spent doing work on other things instead of just keeping the list up to date. If you can justify keeping the list up to date (read a LOT of time and effort), instead of doing you other duties
It is also recommended that you don't use software and get a hosted solution. They do all the work for you, all you need to do is put the news letter together, and tell them to send it.
Have a look at the marketing profs email vendor selector
1/30/2006 at 9:19 AM
You might want to check our Vendor Selector on email marketing. We have info on over 50 such provideres.
Carrie (Production Editor)
1/30/2006 at 10:46 AM
I've used it before and it's not bad. Depends on if you're working on 50,000 or 500 e-mail addresses.
Also, the views in "preview" pane don't always come through as read, but often as deleted. So if you send 50,000 (better have some relationship with these people) and you get 50,000 reciepts of some kind, is your system going to overload?
1/30/2006 at 6:32 PM
I use outlook. Have about 171 subscribers to my weekly email newsletter. All are 'opt-ins' so none of it qualifies as spam.
I plan to add names at a rate of about 10 a week. When it gets too unweildy, I will deal transfer names to a database/email program when I'm ready. I've found that companies that do email marketing for my industry can usually arrange for me to import names from my outlook.
JR uses the same set up I do. However, I found I needed to break up my list into groups of about 60 or so. Anymore than that and the network got overloaded.
One thing I do slightly differently is that the contact I send the email to (at my address) is called "My Favorite People." I think it looks better than having an email addressed just to myself.
I've started with outlook because I needed to "just do it" and get out of analysis paralysis. I also don't need to do a heavy duty monitoring of who's reading, how long etc for my business (real estate sales).
1/30/2006 at 7:12 PM
As Michael said its not that bad.Even i do Email marketing but yeah it depends how many are on your list 500 or 5,000.
My DSL provider is earthlink and they dont let you send bulk mail...so it depends on your ISP also.As for Tracking you could use some management tool which are not very expensive.One such tool that i know of is NOVAMANAGE its basic service is free and if you like you can upgrade it too.
Good Luck...Hope this helps
10/29/2007 at 12:02 PM
Actually, now you can use Outlook to do your email marketing. We created PoliteMail, an Outlook add-in software that allows you to create templates, send 1to1 messages to lists, and track emails right from Outlook without leaving your inbox. We allow you to use your own authentic server to send mail, just as you normally would from Outlook, or you can use our server to overcome certain limitations as Preet mentioned. PoliteMail also offers tools to manage your mailing lists, opt-outs and bounces.
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