Question

Topic: Advertising/PR

Advt Design For A New 2-wheeler Model.

Posted by Anonymous on 5/6/2004 at 3:20 AM ET 340 Points
while launching a higher cc version of a 2-wheeler how the advt shud be designed both print & tv to differentiate from the earlier low cc model ad ? brand name remaining unchanged.
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RESPONSES

  • Posted by Blaine Wilkerson on 5/6/2004 at 8:41 AM Member
    Can we see the old ad and model versuses the new?

  • Posted by jcmedinave on 5/6/2004 at 9:12 PM Member
    Hello,

    1. Communicate the differences and Innovations, improvements.

    2. The cars are changing the model each year (2002, 2003, 2004,..), then change the model.

    3. Show the previous model and the evolution, but before you launch the new model prepare a big sale promotion with your present bike existences.

    4. You can differentiate the target between the models if it is relevant (we don't know the differences). Example: The bike for executives, Presidents, workers, children, women, teenagers,...).

    5. You can differentiate the bikes depends on their use: sports, hard work, light, easy,...

    Bye,

    Juan Carlos
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