Know-How Exchange : Advertising/PR

Can you show us what you have now then we can understand what we are changing?

Hello Ernie,

Thanks for your prompt reply.

You will find atached a .jpg file with our logo.

In fact you are wright. I am specialized in printing promotional
items and importing them. Yes...my advantage in front of others
is low costs and quick action in printing and delivery.

The name PSP came from an older company founded in 1994, the year
I started the business. What PSP means 12 years ago is not important.
Now a lot of companies knows us as PSP Advertising, without knowing
the meaning of the initials P S P .

So, now we have to relate the initials PSP with something...or
live them like this...as a enigma and find a strong slogan and a new
logo that will mean something.

THANKS.....

Ernie,
I just sent you an email with our logo.

Hello Adam,

Thanks for your answer. In fact my main supliers are MOB and PF Concept.
For big ordres I buy from China.

I will define my ideea about the 'face lift' that I want for the companys' image.
Firs of all the old logo is not so nice...and I think not very profesional.
I dont' have a well defined slogan for my company.
You will find atached the logo picture.(I sent you a mail)
We just made a brainstorming last days and on monday we will put all the ideeas
on computer. I will send you all the logos' and slogans we gather.
Maybe you can take a look, tell me your oppinion and maybe your ideas.

One week ago we erase the old website and live only the phones&fax.
I want to make a new site (we are working on it) a new logo and a slogan,
new company catalog and start an agresiv advertising campain on the market
with this new 'face lift'.

The image way I want to go in the years to come should be:

importer of promotional items and printer of it.
We are doing this very god and fast, finding solutions to the problems of our clients.

You are wright.....is not very important the name, as the romanian market knows us as PSP
and we are one of the 4 bigest profile company in Bucharest. Regarding printing tehniques
and methods we are on top. We have pad printing, screen printing, transfer printing,
engraving, cutter and printing ploters, round screen printing, 50x70cm screen printing automatic machine,
50x70cm paper printing machine(ROLAND), router, carousel for t-shurts printing, digital printing(XEROX)........

I want to make something new...something nice

Thanks for your time and hope to hear from you soon

Dan,

I just sent you my reply to your address.
To add a few words to what's been said I think you are going to need a bit more than a logo refreshment if you really mean to go into branding your company or services in Romania.
Logo and starpline is the tip of an iceberg, it comes only when a total strategy map is in place.
That's where you have to start, especially so as your country is going to join E.U. soon which will present quite new challanges to your company.

Regards

Adam

Hi Ron,

Thanks for answer...!
I think that the line should be in the direction'catchy'.
We are all young (24-36), with humor and full of power.
This is what we are looking for...something funy or double meaning.....something that our clients should know that we will work out their problems.
We just made a brainstorming on friday eavening and we will put all ideeas on the table on monday eavening.
Please also read my coment to Adam....and hope to have something form you too
BYE............

Hi Adam,

You are wright and this is not what I want to be known about my company in the firs place that I am an importer and printer of promotional items. What I want to be known about my company is that we are doing the job better and faster with lower prices than competitors.
Answers:
1. We sell printed items to both end users and reselers. Of course to reselers with lower prices.
2. We also have some goods stok and also import on demand.
3. I do not intend to sell the company.....but good offers will put me on thoughts.(including asociations)

La revedere (BYE)

BYE

THANKS TO ALL...!!!!!!