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Topic: Student Questions
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This question has been answered, and points have been awarded.
Promotional Campaign Ideas
Posted by Anonymous on
5/23/2006 at 4:41 PM ET
My task is to develop a comprehensive promotional campaign for an existing consumer brand in the market. I would like to tackle Fanta. With that in mind, I need to know who the target market is and demonstrate why it is an appropriate audience. I was thinking Hispanics, but how to narrow my focus? I also welcome ideas for sales promotion strategies and what I could achieve with each idea? On the flip side, I had also thought about Welch's, using the same audience. I welcome thoughts as I am stumped as to what best to tackle and how. Thanks!
5/23/2006 at 7:51 PM
Fanta's target is younger teens and preteens. Also, since the brand has a high share in Mexico, CC also targets hispanics. You are correct on that one.
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