Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Promotional Campaign Ideas
Posted by Anonymous on
5/23/2006 at 4:41 PM ET
My task is to develop a comprehensive promotional campaign for an existing consumer brand in the market. I would like to tackle Fanta. With that in mind, I need to know who the target market is and demonstrate why it is an appropriate audience. I was thinking Hispanics, but how to narrow my focus? I also welcome ideas for sales promotion strategies and what I could achieve with each idea? On the flip side, I had also thought about Welch's, using the same audience. I welcome thoughts as I am stumped as to what best to tackle and how. Thanks!
5/23/2006 at 7:51 PM
Fanta's target is younger teens and preteens. Also, since the brand has a high share in Mexico, CC also targets hispanics. You are correct on that one.
BACK TO TOP
Post a Comment
Five Small Business Marketing and Retention Trends and ideas for ...
by Jenny Beightol
Marketing ROI: How to Get Actionable Insights From Google ...
by Jennifer Blackburn
Top 4 Things You Should Know on Your Journey to Content ...
by Alicianne Rand
How to Thank These Five Important Types of Customers During the ...
by Jignesh Shah
What Marketers Need to Know About Millennials and Print
by Nicholas Brown
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with