Know-How Exchange : Advertising/PR

I honestly would not rely just on advertising it online. Buyers are sceptical about new products that haven't "heard" of before. This is where BRANDING is such a big importance. I strongly suggest putting together a TV ad campaign. You could run it on cable only & it wouldn't be that expensive. Your local cable company would have an in-house media dept to produce your commerical & out togehter a schedule OR you could hire a ad agency to do it all & get you the response. Use a TV campaign to draw veiwers to the website! The acne medicine company PRO-ACTIVE hit huge numbers when they launched their TV campaign.. They did no radio or print, just TV.

What about a summer campaign! Usually skin care treatments are used in summer time more and more, think this way, booths (swimming pools) and if you sell sun protections, look at this way a booth as I said before around a swimming pool, a brief description about your products, giving away some samples, word of mouth!
Sign up your emails, go check our website, (your website will be written on a nice card colorful.. sun colors)
What about a TV spot, (summer theme) like the sun silk TV spot, a joyful one! Go check our website!

Go wild, and sometimes CRAZY target the “cool” teens you know, when we were in high schools, when the most popular students buy a specific products, everyone else wanna use that product!

Use banners on other websites!
Use attractive slogans! GET younger! Look sexy! Use celebrities if possible, just get beyond the usual, get creative, I know you have plenty of weird, creative ideas , just go on do what you feel like doing, when an idea pop up in your mind just start implementing it!!
Good luck