Know-How Exchange : Strategy

The Marketing Strategy is the process of identifying customer needs, competitors, company core competencies, position statements, product/service definition, marketing plans, and so forth. The Go-to-market strategy is those start-up activities for getting the product out in the marketplace and includes pricing strategies, customer penetration plans, PR, sales training, beta site testing, and so forth.

I hope this helps.

Wayde

Hello Dcmarketingguy,

• Let’s start with the definition: Go-to-market strategy encompasses the channels that a company uses to connect with its customers/business (high tech or low tech) and the organizational processes it develops (high tech product development) to guide customer interactions from initial contact through fulfilment.

The right go-to-market strategy (for high tech products) has a significant impact on a company’s ability to cost-effectively deliver its value proposition to each of its target segments. If you want to find more on this you can get more books by using this link: https://entrepreneurs.about.com/cs/toppicks/tp/aatp030603.htm

• And as per as marketing strategy (for high tech product) is concern “It is a business’ approach to marketing its high tech products/ services expresses in broad terms, which forms the basis for developing a marketing plan.” You can develop steps for your high tech companies marketing strategy by following way:

1. Describe your company's unique selling proposition
2. Define your target market.
3. Write down the benefits of your products or services.
4. Describe how you will position your products or services.
5. Define your marketing methods. Will you advertise, use Internet marketing, direct marketing, or public relations?
I hope this will help!

Regards,

M Bhor

Website:

1. https://www.amazon.com/gp/product/0750674601/002-1440553-2584800?v=glance&n...

2. https://en.wikipedia.org/wiki/Marketing_strategy

3.https://entrepreneurs.about.com/library/weekly/uc030503a.htm

4. https://www.amazon.com/gp/product/1580537006/002-1440553-2584800?v=glance&n...