Question

Topic: Copywriting

To Free Or Not To Free, That's My Question!

Posted by Anonymous on 9/26/2006 at 5:09 PM ET 500 Points
I run a small property and casualty insurance agency(about $7,000,000 in sales). We never have more than 2 sale people that solicit commercial business. So over the years I have found that I can support our business to business sales people with direct mail. I write the copy and use postcards, brochures, sales letters. I keep my universe small and on target. I would like ideas on how to closely monitor my copy's effectiveness and increase my response rate by using very inexpensive gift items. (We have a very strong rebating law so even gifts of $10 value are suspect to our insurance department). What inexpensive items have worked well for you?
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RESPONSES

  • Posted by Frank Hurtte on 9/26/2006 at 5:23 PM Accepted
    In no particular order gifts that have been effective are...
    CD Holders, Local High School Mascotts (toys), Hot Dog Sticks, soft side coolers, and T-shirts..

    What hasnt been that good...
    Coffee Cups, Koozies, and golf balls.. there are too many in circulation already.
  • Posted on 9/28/2006 at 1:28 AM Member
    I have had great success with the items that have been listed here. I have been very pleased with the pricing and service of www.newvisionpromo.com and they ship nationwide.

    Good luck!
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