Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 615,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Topic: Website Critique
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Criteria For Critiquing The Quality Of A Website
Posted by Anonymous on
12/29/2006 at 4:35 PM ET
What aspects do you feel are important to evaluate in critiquing a website and web presence?
I typically take a quick look at
1. search results (google, yahoo, google news, google images, google video, blogs, wikipedia, etc.)
2. image quality & consistency
3. logo and tagline
4. font consistency and effectiveness
5. color consistency and effectiveness
6. navigability and structure
7. overall message and content
8. banner ads - quality & correlation
What is important to you?
12/29/2006 at 8:24 PM
I look at your number 7...
If i can not determine what the website is saying doing, i feel like it is missing its mark.
12/30/2006 at 2:57 PM
1. Is product/service message quickly and clearly communicated.
2. Does the design of the web site look professional and is the design consistent/relevant to the product/service.
3. Best use of layout - call to action placed in appropriate area of site.
4. Naming conventions - to help with SEO.
5. Search results.
6. No broken links.
7. Method to contact.
8. Personally, for the most part, I dislike banner ads. I think it makes an otherwise professional site look hokey unless it's an online news site or other relevant type site.
9. Copyright year up-to-date on all pages.
12/31/2006 at 10:59 PM
1, Works correctly in firefox and oprea.
2. Names of authors and the dates the articals are published for eay referancing.
3. Consistant layout, with a non flash version if the site is in flash.
4. To know what the site is about with little effort once I land on ANY page, quickly.
1/3/2007 at 2:11 PM
1. Clear message
2. Easy navigation
3. Engaging, relevant, up-to-date content... something not found in your rack brochure
The rest is gravy: cool graphics, spinning logos, consistent type should all serve the message rather than become it. Y
BACK TO TOP
Post a Comment
Why Your Web Copy Is Missing the Mark (and How You Can Fix It)
by Tara Chila
How I Raised My Klout Score From Less Than 18 to More Than 43 in ...
by Harmit Kamboe
Why B2B Sales Leads Don't Convert (and Who Is to Blame)
by Ayaz Nanji
What You Should Measure in Your Marketing—and Why
by Laura Patterson
Consumer Psychology and the E-Commerce Checkout [Infographic]
by Verónica Maria Jarski
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with