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Topic: Website Critique
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Criteria For Critiquing The Quality Of A Website
Posted by Anonymous on
12/29/2006 at 4:35 PM ET
What aspects do you feel are important to evaluate in critiquing a website and web presence?
I typically take a quick look at
1. search results (google, yahoo, google news, google images, google video, blogs, wikipedia, etc.)
2. image quality & consistency
3. logo and tagline
4. font consistency and effectiveness
5. color consistency and effectiveness
6. navigability and structure
7. overall message and content
8. banner ads - quality & correlation
What is important to you?
12/29/2006 at 8:24 PM
I look at your number 7...
If i can not determine what the website is saying doing, i feel like it is missing its mark.
12/30/2006 at 2:57 PM
1. Is product/service message quickly and clearly communicated.
2. Does the design of the web site look professional and is the design consistent/relevant to the product/service.
3. Best use of layout - call to action placed in appropriate area of site.
4. Naming conventions - to help with SEO.
5. Search results.
6. No broken links.
7. Method to contact.
8. Personally, for the most part, I dislike banner ads. I think it makes an otherwise professional site look hokey unless it's an online news site or other relevant type site.
9. Copyright year up-to-date on all pages.
12/31/2006 at 10:59 PM
1, Works correctly in firefox and oprea.
2. Names of authors and the dates the articals are published for eay referancing.
3. Consistant layout, with a non flash version if the site is in flash.
4. To know what the site is about with little effort once I land on ANY page, quickly.
1/3/2007 at 2:11 PM
1. Clear message
2. Easy navigation
3. Engaging, relevant, up-to-date content... something not found in your rack brochure
The rest is gravy: cool graphics, spinning logos, consistent type should all serve the message rather than become it. Y
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