Know-How Exchange : E-Marketing

The classic upsell is "Would you like fries with that?" - or better yet, "Can I make that into a Combo for you?" girlfriday, www.research-resource.com

Along with Jeannine's (jcrooks) excellent examples, upselling is also when someone comes in and wants a Timex and you convince them to buy a Rolex instead.

I hope this helps.

Wayde

Amazon.com are masters of the upsell. If you buy a book from them, they pull other suggestions from the database - telling you that people who bought the book you are buying, also were interested in the following books: and provide a list, assuming that you may share similar interests.

Customers are perhaps most open to buying more of your product immediately upon having made a purchase decision with you. They have studied your product, decided that it is worth paying for and committed to buy it. Particularly if you offer some kind of special pricing incentive, they are apt to add to their total purchase.

Luisa Woods

Well - there's lots that needs clarification here! To upsell is to sell an existing customer a more expensive product or service.

To cross-sell is to sell another product to an existing customer, not necessarily more expensive (just in case that term pops up in conversation.)

To extend is to increase the term of the service.

So a subscription to a $20 magazine for example can be upsold to include a more expensive subscription at $40. Then the client is cross-sold to buy a book. Then he is extended so his sub is renewed early for a futher two years.

Peter Hobday

I agree with Vic about the "value-added" concept because it allows for application across sectors - We're in the restaurant business (as you might guess from my previous response) and when we "make it a combo" we are increasing the value of the sale, as well as the value to the customer - but if you come into my restaurant and you want a single burger, it's going to be easier to add fries than to convince you that you want a premium product without giving the impression that there's something wrong with what you originally ordered, or worse, that you're wrong about what you want for yourself. girlfriday@www.research-resource.com

Hi kittkatt,

Hope you're have a great day but most importantly a wonderful life.

Many of our Mprof experts have given some excellent recommendations and examples. In a nut shell let me help make up-selling very easy to understand. Up selling is simply.

---SELLING UP---


Let's look at it from it's reverse position.

---DOWN SELLING---

which is getting someone to buy anything of
1. lesser quality
2. lesser value
3. lesser price

Basically you get someone to lower their standards.

So in ---UP SELLING---

you get someone to do what ***RAISE*** their STANDARDS by getting them to buy anything of
1. Higher quality
2. Higher value
3. Higher Price

But most people are very "POOR" at ---UPSELLING---. When people fail to ---UP SELL--- we call this Leaving Money ON the table. If you leave money on the table you're a very POOR Customer Servant.

There are many masters of the ---UP SELL--- I've studied hundreds. But most of them are copy-cats of other upsellers. One of the Leading Masters of the ---UP SELL--- was P.T. Barnum. One of the current masters of the ---UP SELL--- is Jay Abraham. Buy this book that I've critiqued on AMAZON.COM and you'll learn more amazing secrets about the power of ---UP SELL--- than any book I've read to date and I've read thousands of books. But please don't take my word...examine it for your self. Here's the book https://www.amazon.com/gp/cdp/member-reviews/A23NKJOK1ZNSHX/002-3432115-420...


THE MOST MAGNETIC ---UP SELLING---METHOD BEING USED BY THE MASTER JAY ABRAHAM AND OTHER COPY-CAT ---UP SELL--- WANNA-BE'S IS SHARED RIGHT HERE TODAY...

---UP SELLING--- in Jays online presentations is used by a method I call the "OVER BONUS" which is where you inspire a customer to "Go THERE"...go where? Where you want them to go. If you can be inticed to move off your square and almost unconsciously provoked to buy something that cost more, OR be compelled to buy something that's BIGGER and BETTER only because ***you can't resist the benefits*** that are being offered than YOU are experiencing the POWERFUL MAGNETISIM of the "Over Bonus". Now that's ---UP SELLING--- at it's best and REMEMBER... our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you. If you're smart you'd take advantage of my wisdom, vast knowledge, major experience and wildly amazing personal contacts with some of the most influential people in the world you currently don't know. Is there anything else I can do for you? You know it is.

Your Servant,

Deremiah, *CPE (Customer Passion Evangelist)

*Caring Promotes Exuberance

A lot of answers and most of them are to the point.

Upsales a technical term used by online stores but actually a very good way to increase the sales using marketing approach instead of sales approach.

Have you even experienced while you are purchaseing a digital camera and shop keepr is ofering you cells (batteries) along with it or buying a mobile cam and shop keeper is offering you a hand set along with it.

That's the upsales.

Now a days good online carts are using upsales that automatically reads the trends of buyers and then suggests some other products based on other buyers trends.

have a look on www.zsuaro.com

Gaurav