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Does Anyone Have Any Idea On How To Start An Industry Analysis On Sony Corporation With Emphasis On The Us Market?
Posted By: nadwoa* on 6/18/2004 1:51 PM (CST)	250 Points
I am currently using a strategic management book by Hitt. Too many directions have been given and I was wondering if if anyone had any ideas on how to make it more compact. I focused more on the US market since the company electronics segment is based there.

Posted by: Carl Crawford	Member Response
6/18/2004 6:22 PM (CST)
hi, i have an exam in 20 min so here are some past questions that have been posted on mp. if they are usless sorry for wasting your time. http://www.marketingprofs.com/ea/qst_question.asp?qstID=1513 http://www.marketingprofs.com/ea/qst_question.asp?qstID=1409 http://www.marketingprofs.com/ea/qst_question.asp?qstID=1320 hope they help sweetasman01

Posted by: nadwoa*	Author Response
6/18/2004 11:34 PM (CST)
thanks a lot sweetasman. i had already checked out those questions and they helped quite a bit. i would like some extra details on how the electronics industry in the US is faring. Thanks a lot.

Posted by: Jett*	Member Response
6/19/2004 11:29 AM (CST)
Check out www.sony.net Also see: www.techrepublic.com www.thescreensavers.com It would be useful to run a Google search on the topic. I hope this helps

Posted by: nadwoa*	Author Response
6/19/2004 12:23 PM (CST)
Jett, thanks for the links. I will run through them. I did run a search on google but nothing substantial came up. Any help with competitors analysis on sony?

Posted by: sudhirmv*	Member Response
6/21/2004 2:24 AM (CST)
If you are talking about 'Industry' and not a 'Company', then here is the answer: Industry Analysis is typically done using Porter's Five forces, namely: Threat from New Entrants Supplier Power Buyer Power Intra firm rivalry Threat from substitues However, if it is an analysis of SONY USA, then Google shoudl help. Here is a quick list: Sony's 3 main competitors are: 1) AOL Time Warner 2) Matsushita (Panasonic) 3) Philips Electronics A reference link is: http://articles.findarticles.com/p/articles/mi_m0NTN/is_51/ai_112130242 Hope this helps. Regards, Sudhir MV

Posted by: nadwoa*	Author Response
6/21/2004 11:12 AM (CST)
Hi Sudhir, Its an industrial analysis. Thanks a lot for the info as well as the link. Really helps. Regards, Nana.

Posted by: nadwoa*	Author Response
6/29/2004 4:32 AM (CST)
Thanks for all the various answers that I got. They have all been helpfull in a way or two.

Posted by: nadwoa*	Author Response
6/29/2004 4:36 AM (CST)
I have another quetsion to ask. Could anyone help me on getting some information on COMPETITOR ANALYSIS ON THE ELECTRONICS INDUSTRY?

Posted by: The Consultant ™*	Member Response
7/2/2004 11:00 AM (CST)
Hi nadwoa, You want a global industry analysis or restricted to a specific region or country? I would suggest you use the Five Forces model of Michael Porter to analyse the cometition. Given below is a link to the anlysis of the chinese electronics industry, maybe you can pick a few tips from thre. http://neasia.nikkeibp.com/nea/200306/srep_249727.html

Posted by: nadwoa*	Author Response
7/2/2004 1:56 PM (CST)
Thanks Consultant. I am looking at the asian electronics industry. I think that would help.

Posted by: telemoxie	Accepted Answer
7/3/2004 7:13 AM (CST)
If you want lots of general industry analysis, you can find the names of public companies in the commerical electronics industry and download their 10-Ks and other financial documents.

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