Question

Topic: Strategy

How To Start An Internet Business?

Posted by Anonymous on 6/27/2007 at 6:14 AM ET 125 Points
Hi all,

Below are the steps to start an internet business. There are two possibilities/scenarios to start an internet business

1. If a person has already got an offline business for him/her this would be like extending business online . (online presence)

2. If a person has no offline business and probably looking for a one to start,

I have given my own ideas or strategic plan to help them start their internet business which would help in both the cases/scenarios. Please take a look at the below steps and let me know your suggestions/comments. oR tell me how will you go if you are asked to advice on how to start an internet business.


[b]Internet business Objective and Analysis:[/b]

Analysis of Offline Business model/Analysis of Internet business model

Defining New Internet business Objectives – Redefine offline Goals, Vision and Mission / Defining New Internet business objective - Set new online goals, vision and mission.

Correlate, Offline Business (if you already have an offline business) and Internet Business model – This has to go hand in hand

Ebusiness Options Available – Depends on which internet Business model you choose.

[b]
Market Analysis [/b]:
Online Product or Service Demand Analysis
Online Survey and Analysis - Customer Analysis (Probably their preferences)
Website Competition Analysis
SWOT Analysis with respect to internet business


[b]Strategic Planning[/b]:
Defining Website Goals
Marketing your business - Setting up Strategy to build your Unique Selling proposition
How offline promotion and online promotion will influence your business.
Measuring the success (Deriving the success factors)
Project Deadlines
Project Roles
Team Skills

[b]
Pre-Web design Analysis:[/b]
Website Planning (WDLC)
Schedule Planning
Domain Name Registration
Website Hosting plans
Legal Issues
Privacy and Trust
Online Catalog Software (if you want to sell online)
Web design/Develop software (If you want to develop in-house)
Content Management Software (if your business requires frequent content updates)
Online payment conceptualization (if you want to sell online)
Overall Cost analysis/Funding

[b]Website Design and development: [/b]
Website Conceptual Design /Prototype
Basic Content Development/ Content Prototype
Website Design
Functionality Development
Payment gateway software

[b]Internet Marketing [/b]
Defining Website Promotion Strategy
Marketing through Search Engine
Marketing through Email - Affiliate
Marketing through Affiliate program (Hiring Affiliates) – Affiliate (if you choose for affiliate channels include affiliate software)
Online Branding and advertising
Blogs and Podcast to market the product
Offline Marketing to drive traffic online
Measuring Success – Web Analytics/Log file analysis

[b]Building Your Customer base and Legal issues [/b]:
Gathering Information
Returning policy (for ecommerce)
Forming business ethics
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RESPONSES

  • Posted by Chris Blackman on 6/27/2007 at 9:39 AM Accepted
    Idris

    Congratulations, that's a pretty comprehensive template.

    I don't see anywhere any mention of interface to physical delivery systems, i.e. the fulfilment process, and you need to have a look at that.

    You would also need a supply chain performance statement, pricing policies, and warranties.

    Depending on the type of product, you might also need a real-world support function for repairs, and maybe a help desk for when people have problems assembling/commissioning/using whatever they bought from you.

    Hope that helps.

    ChrisB
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