Know-How Exchange : Strategy

Talk about:
success stories of graduates,and
alumni involvement in community affairs

Are you attempting to market all private educational (vs. public), a region's private vs. public, or one private school?

Besides private vs. public, what's different between the two? I'm assuming that private school costs (more), so you'll have to also overcome the price question. Additional common issues would include: class size, course material, quality of instruction (including testing results), school community, parental community, non-academic benefits, mind/body/spirit improvement, alumni connections, and long-term results from private schooling.

If you have a new school, then you need to stress the dreams of the school. Who are the teachers? What have they accomplished?

Hi, my daughter attends a school around my neighbourhood that is extremely fantastic but guess what? They've never for one day printed handbills or advertised on the dailies or perhaps TV. They've simply relied on the good old method of "word of mouth."
Parents tell other parents and friends how much their children have improved since they started attending the school;how impressive their curriculum is;how much detail and attention is given to the children and; how articulate,friendly and observant the teachers are towards both the pupils and the parents. I could go on and on.
The point i'm trying to stress is that you have to be good in offering your services, perhaps go the extra mile with the existing pupils you have.They'll be the ones that will spread the good news for you at no extra cost.
I also know that in Nigeria cost is not so much the issue as
the quality of education that the children are getting.
The question i want to ask is whether the school in question is brand new or perhaps an old one. If it is old for how long has it been in existence and perhaps very important..what is your customer retention rate like? In a year, how many pupils do you lose and what are actually the reasons
for such loses?
Can you help me out here?

Eva.