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Pest Analysis Of Mcdonalds

Posted by Anonymous on 125 Points
hi all

I am busy doing a PEST analysis of mcdonalds based on a case study, regarding the 'supersize me' documentary. I am really battling to make connects between the theory and practical. What would be some practicle guidelines to go about when doing a PEST analysis? Where can I find imformation? and what is a temporal environment?

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