Question

Topic: E-Marketing

Email Communication Advantages?

Posted by Anonymous on 7/3/2004 at 5:57 AM ET 125 Points
Dear All,

Would you please let me know email communcation advantages??

Thanks!
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RESPONSES

  • Posted by telemoxie on 7/3/2004 at 7:51 AM Accepted
    with email:

    - you know almost immediately if the mail is undeliverable
    - you can track who opens them using HTML
    - your receipient can easily file the info electronically, and later search to find your info
    - it is easier for recipients to respond to your message
    - you can easily provide links to web site info, etc.
    - you can personalize messages much more easily
    - you can integrate email with sophisticated tools to track response rates and purchases
    - you can integrate email responses with advertising services (e.g. pay per click advertising).
    - you can dramatically reduce the amount of time it takes to negotiate and complete a transaction
  • Posted by Pepper Blue on 7/3/2004 at 1:22 PM Accepted
    Hi BIBI,

    Additional advantages:

  • You can access your email anywhere in the world, you don't even need your own computer.

  • Email can be automated to perform certain tasks. Using autoresponders is an example.

  • You can eliminate or minimize dependancy on other appliances. Using eFax is an example.

  • It is not interruptive and people can respond if and when they want to.

    I hope that helps.
  • Posted by Deremiah *CPE on 7/4/2004 at 10:57 AM Accepted
    BIBI,

    sorry it took me so long to get to you but I do want to share a few more things not listed.

    Email's real advantages are it's flexibility. It's a great tool to use for it's adaptability.

    As an author developing my copywriting skills email is perfect. Snail mail does not allow you to make adjustments, track the minor changes and recreate those changes almost instantly without virtually no cost (just time) associated with it.

    From a scientific stand point using email opens up great doors for testing, experimentation and the ease of storage of this data.

    Email documents can be adjusted easier to redesign it quicker to direct the message for your clients specific employment backgrounds. Thanks for letting us participate in your life. Is there anything else I can do for you?

    Your Servant, Deremiah, *CPE
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