Question

Topic: Advertising/PR

All Natural Energy Drink?

Posted by Anonymous on 11/14/2007 at 12:51 AM ET 25 Points
has anyone heard of the new drink mix out by bhip? what i have seen it looks pretty interesting. "A new breed of 'healthy' energy delivered 'naturally' without the harmful effects of artificial caffeine, stimulants, or by-products." not sure if anyone has had experience w/ it so far or could tell me what they dont like about it. it's located at https://allnatural.bhipglobal.com/

claims:
bHIP Energy Athletic Performance Benefits:

* B Vitamins For Optimized Energy along with herbal formula with time-released energy for stronger workouts.
* Amino Acid Stack for Muscular Regeneration, Protein Synthesis, and Recovery
* Herbal Supplement Blend Promotes Increased Metabolism, Fat Burning, Recovery, and Mental Clarity
* White Willow Bark Extract Combats Joint / Muscular Pain and Inflammation

contains:
Calories: 24
Fiber: 1 gram
Vitamin C (ascorbic acid) 300 mg
Niacin (Niacinamide) 40 mg
Vitamin B6 (Pyridoxine Hydrochloride) 20 mg
Folic Acid 400 mcg
Vitamin B12 (Cyanocobalamin) 120 mcg
Sodium 10 mg
Malic Acid
Guarana
Green Tea Leaf Extract
Ginseng Root Extract
Maca Root Extract
Quebracho Extract
White Willow Bark Extract
Acai Berry Extract
Variety Juice Extracts / Stevia Leaf Extract
Amino Acids
The 20 amino acids are alanine, arginine, asparagine, aspartic acid, cysteine, glutamic acid, glutamine, glycine, histidine, isoleucine, leucine, lysine, methionine, phenylalanine, proline, serine, threonine, tryptophan, tyrosine, and valine.

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RESPONSES

  • Posted by steven.alker on 11/14/2007 at 6:26 AM Accepted
    Speaking with my “Trained-as-a-biochemist” hat on, this looks like a mixture of chemical bollocks and hype.

    Having said that, many people make a living out of peddling such rubbish at a huge cost to the gullible soles who grasp at straws.

    Steve
  • Posted by sl/fc on 11/14/2007 at 10:21 AM Accepted
    why are you wasting the space or energy to push this product in not so subtle way?
  • Posted by CarolBlaha on 11/14/2007 at 7:28 PM Accepted
    Sounds like a way to hype a product-- noticed you didnt ask for any advice on anything this board is noted for.

    But I give you a high five-- its guerrilla marketing. Not good guerrilla marketing, but a decent swipe at it.

    You'll get better.

    Sell Well and Prosper tm
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