Question

Topic: Advertising/PR

Marketing A Energy Protein Shake

Posted by Anonymous on 11/15/2007 at 10:24 PM ET 25 Points
I'm on a team which has developed an energy protein shake (class project). I am having a difficult time overcoming the fact that I disagree with everything about the project, but none the less I need to produce. So we have $100k in marketing dollars. We are starting in the NY Metro area with our distribution. Any suggestions & ideas as to how to utilize our money the most effectively?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/16/2007 at 7:14 AM Accepted
    Yes, make sure you target your demographic and do a SWOT analysis on your competition. That'll help you dramatically find the right message to send to your potentital customers.
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