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Nokia Marketing Objectives
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Below is what i've come up with I would appreciate somedirection or even a few examples.
Market Development
• Using innovative advertisement to increase our target audiences product awareness about features and benefits of our product and its competitive advantage, leading to a 10 percent increase in sales in one year.
Market Growth
• Following market trends offer leasing arrangements with companies much the way other expanding technology such as computers are leased to increase sales to businesses.
New markets
• Penetrating the retiree market which is often over looked with a simple phone with a very friendly basic user interface to help increase sales and market share.
• Using research and design judge what the certain segments of the market look for in a phone
• Continue to develop current product to better suit the needs of the consumer
Cheers,
Pat