Question

Topic: Advertising/PR

New Company Letter Of Introduction

Posted by Anonymous on 4/25/2008 at 8:59 AM ET 250 Points
I run a residential construction/project management company, and will be sending out an introduction letter to local architects announcing my company and services. I need a well written, formal letter of introduction (template/example) that I can customize.
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RESPONSES

  • Posted by CarolBlaha on 4/25/2008 at 9:43 AM Accepted
    Begin with the end in mind. Is the letter really to only introduce your company-- or get an appointment? Or have them put you in the bid pool?

    I market to architects in my rep agency. You have to do something that will put you at the top of the pile. Honestly, I don't care how wonderful the letter is-- this group requires a direct personal meeting.

    I'd clearly state what your firm's specialty is. Do you have a LEED AP onboard? Have you won awards? Your letter must also have a call to action.

    Remember when you write to slant the letter not about you-- but about them. The "what's in it for me"-- good ole WII FM, the radio station in their head. When you write, if it passes the "so what" test-- you'll know you are on the right track.

  • Posted on 4/25/2008 at 10:01 AM Author
    I understand that no "canned" letter will be the answer. What I'm looking for are things to cover in the letter, ways of wording, and ways to close, that will get me in the door for a meeting. I started the company approximately 3 months ago, but have been doing this for over 8 years. I have no accolades etc. to brag about but have good people skills and am confident that I can pass the "so what" test if I can get in the door.
  • Posted by Jay Hamilton-Roth on 4/26/2008 at 10:08 AM Accepted
    Here are a bunch of examples/answers to choose from:

    https://www.businessownersideacafe.com/cyberschmooz/marketingmix/3612.html#...
    https://www.writing-business-letters.com/business-letter-of-introduction.ht...
    https://www.wilsonauctionltd.com/presentationpackage.pdf
    https://www.contractortalk.com/showthread.php?t=16678
    https://www.askmehelpdesk.com/technical-writing/company-introduction-letter...
    https://www.businessplanmaster.com/business-introduction-letter.html
    https://www.buzzle.com/editorials/9-4-2006-107592.asp
    https://www.writinghelp-central.com/introduction-letter.html
  • Posted by michael on 4/26/2008 at 12:09 PM Member
    If you contact me off-line I'll help you right the letter and when it performs well we'll figure out some kind of fee.

    BUT I need to know where you're located so I'm not overlapping current customers.

    OR you can post this as a project on this site.

    Michael

  • Posted on 4/29/2008 at 4:41 PM Accepted
    Look at the letter as just one in a series of actions to "get you in the door." No one action may do it by itself, but together, your chances increase dramatically.

    Try to avoid cold calling with the letter. It's always better if you are either following up after having met someone, or if you have a referral (you are asking everyone you know for referrals--right?). Begin by referencing either where you met or who suggested that you introduce yourself.

    I think the fact that you describe yourself as having "good people skills" is a selling point in your industry. Build on that in terms that have clear client value. Keep it short, but focus on 1) the problem you solve for your clients and 2) what's different about the way you solve it.
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