Know-How Exchange : Student Questions

thaotruong3378,

Ajay gives a great reply and the website below will help you hash through a few so here's to you. www.tutor2u.net/business/marketing/promotion_sales_promotion.asp
Is there anything else I can do for you?

Your Servant, Deremiah, *CPE

Dear thaotruong3378

apart from the great ideas ajay and mbarber mentioned, you can think of these

for the customers, it can be

- "mystery shoppers contest" is a good sales promotion for retailers/customers. in this "A Mystery Shopper" (actually someone from your designated event/ad agency or reserach agency whom no retailer knows in that role) will go and ask for any brand other than your one at the outlets. if the retailer gives the Mystery Shopper your brand he wins an instant prize. With this program going retailers will lift products from you and sell more in hope of prizes. this is an effective sales promotion campaign for a newly launched/relaunched brand.
- buy certain amount of products and get certain amount of products free
- winning expensive merchandising materials i.e. backlit/Neon shopsigns (i am assuming this from you name that you are from Vietnam or similar country) etc.

Well, for the consumers

- buy certian number of your product and consumer becomes member of an exclusive club. (depending on your consumer & brnd profile and budget).

one can go on and on!
hope i had been of some help. good luck!

Mushfique