Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 603,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
How To Sell Banking Products???
Posted by Anonymous on
11/10/2008 at 2:40 AM ET
I have been working with a bank for past one month in Mangalore/India. However itís getting difficult to sell banking product at this time.
People are not ready to put their funds any where at this time. Over that the bank I am working for is a private bank, people in this city (donít know about the other cities) are not comfortable with the idea of private banks. The pressure of sales is mounting every passing day and what I try is not materialising at this time. There is one more issue that I am facing, I am new to the city and I am not fluent with the local language at this time. Now the positive side I am have very good presenting skills and command over language and a pleasing personality too.
What I am looking is for an advice how to approach the selling of banking products to the general public and businesses.
Thank You and Regards
11/10/2008 at 7:28 AM
Sorry, but if you can't speak the local language or dialect, you're going to be considered an outsider, a stranger, someone the local reidents don't know and have no reason to trust.
As for the acceptance problem with private banks, if experience - theirs and others they know - with such banks has left a sour taste in the months of people in the community, there is little you can say or do to change that. Time may heal their impressions, but apparently you don't have years you can devote to waiting.
I'm afraid you've placed yourself in a very difficult situation. Unless you enjoy a constant up-hill battle with little success in sight, my suggestion would be to move on to a situation where you at least have a chance for success. You obviously don't have that in your present position.
11/11/2008 at 9:13 PM
I have some experience in this area and I can offer some advise.
Selling Financial products is very different from selling other types of services.
The fact that you are an outsider can VERY MUCH WORK TO YOUR ADVANTAGE.
When I first started selling financial services some years ago I had a very difficult time but my boss with 35 years experience on wall street taught me the best advise I could ever learn 'Risk to be rude'.
make it your Mantra :)
I know, it goes against everything you have been taught about selling but I can tell you that IT WORKS.
The prospect has to trust you, they have to believe that YOU now more than they do about what to do with their money.
If you cannot convince them of that, then you are dead.
The fastest and easiest way to win trust is to show the prospect that you really don't care about their business. It is a whole different attitude towards selling that you have to adopt.
Your attitude must be:
"We have got the skills and the answers that you Mr customer are looking for. We are the experts and you are nobody. If you want what we have got, then put your money on the table and stop whining.
If you don't want your money to grow X % more than you can get with other institutions, then please hurry up and leave because I can't afford to waste my time talking to losers, we are too busy making money".
Sounds crazy no :))
But as you have already stated, what you are doing now is not working so it is time to shake things up and try something else :)
I will be happy to discuss further with you the psychology of this type of selling and give you some pointers if you like. It can really be fun once you get into it and refine your language and technique.
matthewanxa at gmail dot com
PS: It does work with Indian Clients also, I closed several projects like this in India.
BACK TO TOP
Post a Comment
Top Five Questions Marketers Should Always Be Asking Themselves
by Preeti Upadhyaya
Five Tips for Effective 'Emotional Branding'
by Jeannette de Beauvoir
Why Your Data Scientists Need to Be Storytellers, and How to Get ...
by Laura Patterson
10 Tactics to Increase Newsletter Subscriptions
by Aleksander Czyz
2015 Marketing and Advertising Salary Guide
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with