Know-How Exchange : Student Questions

hi there

Hi there

As the Cadbury Chocolate is the biggest market share in NZ, and it has a factory in NZ as well. The Cadbury Chocolate has 2 product lines for the chocolate bars.
For the SWOT analysis, I was thinking about that:

S> The Cadbury Chocolate is the biggest market share in NZ. The Cadbury has a factory in NZ.

W> the Cadbury has many different kinds and taste of chocolate bar selling in NZ; also many brands (more than 10 brands) of chocolate bar are selling in NZ. It would decrease the demand for customers to choose Cadbury chocolate bar to purchase.

O> because the Cadbury chocolate has a factory, which is located in NZ. The Cadbury can easy to find out what is the taste for the NZ people, what NZ people want/ need for the new chocolate bar. So, they can easy to create one (or some) chocolate bar to provide to the market.

T> Idea might not suitable for every NZ customers. The new chocolate bar might only popular for NZ people. It is hard to measure what is the chocolate bar tastes for NZ people and overseas. So, when Cadbury export the chocolate bar (new product) to overseas, it might be a risky.

About the SWOT analysis, am I on the right truck?

kind regards,
Rachel