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This question has been answered, and points have been awarded.
Cost To Create A Print Ad
Posted by Anonymous on
11/27/2010 at 11:13 PM ET
How much does it generally cost to create a full page color ad?
11/27/2010 at 11:19 PM
It depends on the size of the page, and whether it's a full bleed or has a border.
Most of your cost will likely come from the placement.
11/28/2010 at 8:14 AM
Somewhere between $250 and $250,000. It could be more, of course, but usually that's the range. (Hope that helps. ;) )
Your question is a little like asking, "How much is dinner?" It could be under $1.00 if you stay home and have mac and cheese. Or it could be $1,000 (or more) if you go to a 5-star restaurant in Paris and order the most expensive wine on the menu.
11/28/2010 at 8:18 AM
P.S. I disagree with Gail@PUBLISIDE. I don't think page size or bleed/border will affect the cost to create the ad. They are considerations, of course, but the creative cost will mostly be driven by the communication challenge and the skill of the creative team.
11/28/2010 at 11:11 AM
Typically, the cost to create a full-page 4-color ad is much less than the cost to publish that page in a magazine or newspaper. That's the other consideration you should keep in mind when talking about the cost of an ad...actually any ad.
11/28/2010 at 12:19 PM
...the concern is the cost of production, then the cost of placement could absolutely frighten you...depending on the publication, of course.
But, we do not know what it is you are trying to achieve. May we (forum) assist you with the overall strategies?
11/28/2010 at 1:47 PM
$2500 will get you an ad from a freelancer
$3500 from a small agency.
Most outfits bigger than that will probably want more than a single ad to take on a project.
11/28/2010 at 6:12 PM
FWIW, the ad will probably cost less if you prepare a really thorough Creative Brief before you challenge the creative team to begin their work.
Many ads cost a lot more than they should because they get redone, edited and adjusted multiple times. The more information you can provide for the copywriter and art director up-front, the less time it will take them to create a good ad, and the less it will cost you.
The most expensive ads are the lousy ones that have poor direction up-front. Not only do they take longer to create, but they don't generate good business results, so there's no payback ... and the net effective cost is likely to be many times more than that of the cost for a well-conceived ad.
Even if you can't draft a tight Creative Brief yourself, you'll be better served paying to have one created for you than entrusting the task to your creative team. (That's putting the fox on the jury at the goose's trial.)
I've been hired to do this more than once, and clients are ALWAYS amazed at the impact it has on the final result.
Don't skip the Creative Brief.
11/29/2010 at 8:20 AM
Also, don't forget the cost to execute a good concept. Some very impactful concepts for effective ads may require high image production costs (photography, illustration, retouching). We have done 1p 4c bleed ads for as little as $1,000 and as much as $12,000 -- most of the difference was dependent on client clarity (as MGoodman notes) and image production.
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