Question

Topic: Advertising/PR

Cost To Create A Print Ad

Posted by Anonymous on 11/27/2010 at 11:13 PM ET 50 Points
How much does it generally cost to create a full page color ad?
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RESPONSES

  • Posted by Gail@PUBLISIDE on 11/27/2010 at 11:19 PM Member
    It depends on the size of the page, and whether it's a full bleed or has a border.

    Most of your cost will likely come from the placement.
  • Posted by mgoodman on 11/28/2010 at 8:14 AM Moderator
    Somewhere between $250 and $250,000. It could be more, of course, but usually that's the range. (Hope that helps. ;) )

    Your question is a little like asking, "How much is dinner?" It could be under $1.00 if you stay home and have mac and cheese. Or it could be $1,000 (or more) if you go to a 5-star restaurant in Paris and order the most expensive wine on the menu.
  • Posted by mgoodman on 11/28/2010 at 8:18 AM Moderator
    P.S. I disagree with Gail@PUBLISIDE. I don't think page size or bleed/border will affect the cost to create the ad. They are considerations, of course, but the creative cost will mostly be driven by the communication challenge and the skill of the creative team.
  • Posted by Markitek on 11/28/2010 at 1:47 PM Accepted
    $2500 will get you an ad from a freelancer

    $3500 from a small agency.

    Most outfits bigger than that will probably want more than a single ad to take on a project.
  • Posted by mgoodman on 11/28/2010 at 6:12 PM Accepted
    FWIW, the ad will probably cost less if you prepare a really thorough Creative Brief before you challenge the creative team to begin their work.

    Many ads cost a lot more than they should because they get redone, edited and adjusted multiple times. The more information you can provide for the copywriter and art director up-front, the less time it will take them to create a good ad, and the less it will cost you.

    The most expensive ads are the lousy ones that have poor direction up-front. Not only do they take longer to create, but they don't generate good business results, so there's no payback ... and the net effective cost is likely to be many times more than that of the cost for a well-conceived ad.

    Even if you can't draft a tight Creative Brief yourself, you'll be better served paying to have one created for you than entrusting the task to your creative team. (That's putting the fox on the jury at the goose's trial.)

    I've been hired to do this more than once, and clients are ALWAYS amazed at the impact it has on the final result.

    Don't skip the Creative Brief.
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