Know-How Exchange : Student Questions

hi ayaz,

i am not sure what it is but from thre name i think it might be the way in which marketer manipulate consumer demand for there products. examples might include advertising, gorilla marketing, viral marketing.

any way i did a google search and found 300,000 sites. You might want to have a look at these :

https://www.google.com/search?hl=en&lr=&safe=off&client=firefox-a&q=demand+...

anyway the other people should correct me if i am wrong.

have a nice day

Carl Crawford

Hi Ayaz

great advice from Anthony and Zahid. Thanks to Zahid for sharing the Bullwhip Effect.

echoing Anthony, Demand Management is actually the link between Marketing and Production and this work in the Supply Chain Management.

THe Marketing and Sales Team forecasts the market demand for brands/products based on the market movement, seasonality and other market related factors. THe Supply Chain team based on that forecasts work with the manufacturing team to produce the required quantity of the brands. Usually a margin of error (i.e. +/- 5%) is added to the forecast figures for production. The manufacturing and Supply Chain team ensure that all the necessary raw materials, packaging materials etc. are in hand for production.

Once the products are ready to be shipped to respective markets the Demand Manager in association with Sales & Dsitribution team ensures that the products reach the market on time and in pristine condition.

Another major task of Demand Managment is to ration supply of products/brands when the supply is short due to sudden increase in demand at the market. This must also be done in association with the Marketing & Sales and Distribution Team.

So it can be said that Demand Management is part Marketing management part Manufacturing management. Companies ensure Demand Management to lower the cost of Inventory.

hope this helps.

cheers!!