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Topic: Student Questions

Marketing Is Satisfying Customers Needs And Wants

Posted by nadachira on 9/12/2011 at 8:51 AM ET 250 Points
Marketing has often been defined in terms of satisfying customers' needs and wants. Critics,however maintain that marketing goes beyond that and creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they do not need. Do you agree or disagree? Justify your response with specific,relevant and current examples
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  • Posted by Andy Fracica, MBA on 9/12/2011 at 9:08 AM Member
    I disagree. Marketing's job is to promote a good or service and if you do it right you create a desire to buy your product or service. Marketing does not force people to spend more money. People decide how much money to spend and if they need the product or service. Look at all the iPhones sold by Apple, did we need an iPhone? Not really, but the product was so cool and it did everything that phone users had said they wanted ever since phones started to get smart that it made sense to millions and millions of people that they continue to buy each new version of the phone as it becomes available. Who is to say they don't need it or that they spent too much money. Those judgements are in the eye of the consumer.

    I hope this helps,

    Andy Fracica
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