This month only: Save $100 on PRO with code OCTOBER »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 608,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Marketing Is Satisfying Customers Needs And Wants
9/12/2011 at 8:51 AM ET
Marketing has often been defined in terms of satisfying customers' needs and wants. Critics,however maintain that marketing goes beyond that and creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they do not need. Do you agree or disagree? Justify your response with specific,relevant and current examples
9/12/2011 at 9:07 AM
I have closed your question and refunded your points. Please read our Important Guidelines before re-posting.
We do not do homework assignments and this looks like a cut and paste of one. What we do, which is far more meaningful -- our experts provide a safe place to test hypotheses and try out ideas.
What I suggest is that you come up with some ideas of you own and then re-post, including those ideas. Our experts can then tell you if you''re on the right track, where else to look, or what the next logical step might be.
Carrie (Production Editor)
Andy Fracica, MBA
9/12/2011 at 9:08 AM
I disagree. Marketing's job is to promote a good or service and if you do it right you create a desire to buy your product or service. Marketing does not force people to spend more money. People decide how much money to spend and if they need the product or service. Look at all the iPhones sold by Apple, did we need an iPhone? Not really, but the product was so cool and it did everything that phone users had said they wanted ever since phones started to get smart that it made sense to millions and millions of people that they continue to buy each new version of the phone as it becomes available. Who is to say they don't need it or that they spent too much money. Those judgements are in the eye of the consumer.
I hope this helps,
BACK TO TOP
Post a Comment
Five Email Mistakes Even the Experts Make
by Amanda Kiviaho
Five Steps to Creating a Video Marketing Strategy
by Michael Litt
What the ALS Ice Bucket Challenge Can Teach Us About Content ...
by Lauren Covello
Eye-Tracking Study: How Users View Google Search Result Pages
by Ayaz Nanji
Presentations Gone Wrong: Five Rules for Avoiding a Really Bad ...
by Pooja Lohana
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with