Question

Topic: Strategy

Need Comparison Between Web And Tv Advertisements

Posted by Anonymous on 11/16/2004 at 4:05 AM ET 125 Points
I need comaprison between TV and Web advertsiment for a Transprtation and Logistics company which provides softwares and websites to the customers. Which is a better way to market the company( TV or Web)
The parameters may involve
a)Cost effeciveness
b)Audience reached.
c)Other parameters which experts may tak einto consideration.
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