Question
Topic: Strategy
Need Action-oriented, Detailed How-tos On Testing Marketing Campaigns
I have a general understanding of testing principles (testing against a control group, A/B splits, etc.), but learned all of it through trial and error on my own. Are there any good resources that walk you through the art of testing marketing campaigns? FYI: My background is primarily online and email marketing. In addition, I am interested in how testing applies to multi-channel campaigns.
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