Question

Topic: E-Marketing

Aside From Google Ads, What Works Under $100?

Posted by Anonymous on 1/6/2005 at 8:04 AM ET 50 Points
What are some of the most effective techniques for winning customers while spending less than $100? This can include software, bots, email, articles, word-of-mouth, blogs, offline tactics, and so on. What are the critical details?
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RESPONSES

  • Posted on 2/4/2005 at 3:57 PM Member
    If the $100 figure is really the most you can spend, I'd concentrate it on just a very small number of prospects. Perhaps you can give two people $50 each for visiting your website. If you pick the two people carefully, perhaps one of them will buy.

    OK, so I'm exaggerating. But the point is still valid. Concentrate your effort so that you target your offer to the most likely prospects. Maybe even call them on the phone. For $100 you're not likely to reach very many qualified prospects, so don't waste a lot of time trying.

    BTW, the most effective trial device is a free sample. Can you give free samples and use the $100 to pay for referrals?

    I suspect you don't have a very strong business proposition to begin with if $100 is all you're willing to invest in getting traffic. Do you know what your conversion rate is for people who click-through to your site? If it's low, it really doesn't matter how many visitors you get for your $100, does it? Also, what's the average purchase price and profit per sale?
  • Posted by Nancy Myrland on 2/4/2005 at 11:09 PM Accepted
    As I read in an article this past week, "Don't skimp when it comes to marketing your company." I would wait until you have enough money to accomplish the goals you have outlined in your marketing plan, if you have one. If you don't, back up and start over. Don't rush to market just because you're excited, or because someone is forcing you to launch at a specific time. Give yourself every opportunity to be successful. Many people spend hours and many dollars coming up with ideas, buying inventory, creating a logo, web site, etc., but they fail to budget appropriately for a great launch, then sustained marketing activity. Please don't waste your $100, because one shot deals won't produce the results you need to build and sustain your business. Marketing is not a one-time activity, but an ongoing, thoughtful, targeted effort that never stops--NEVER, EVER, EVER!

    I certainly want you to be successful. Give yourself a chance and wait until you have written a plan (it's okay to outsource to one who knows how to market if you don't feel qualified) and have the money to make it work.
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