Question

Topic: Advertising/PR

How Do I Create A Story For My Shirt Brand?

Posted by Anonymous on 1/9/2005 at 1:06 PM ET 125 Points
In order to get into global market around the world, I would like to ask your valuable thoughts about how I can create my story for my brand which happens to be a shirt.

What are the steps to take for making people pay attention to the story that is very effective - (eye catching is the word).

I need your assistance in doing so. Thank you very much for your time. I will be looking forward to hear from you soon.

Best regards,
Murat Baykaler
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RESPONSES

  • Posted by darcy.moen on 1/10/2005 at 12:38 AM Accepted
    check out www.landsend.com

    They have the most intersesting stories about their products. They are a perfect example how to write, research, and present a product to a person when you can't touch or experience it firsthand yourself.

    Also, you may want to read Ogilvy on Advertising. He is, bar none, the best guy to learn salesmanship and selling from.

    Really, that is what you want to fo, right? Learn how to sell your product?

    Darcy
    Customer Loyalty Network
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