Question

Topic: Strategy

Most Effective Marketing For Construction Service

Posted by Anonymous on 1/26/2005 at 7:41 PM ET 125 Points
What are the most effective marketing techniques for increasing a client base in the Construction Sector? General Contracting and Construction Management are the areas of most interest.
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  • Posted by telemoxie on 1/27/2005 at 11:11 PM Accepted
    The answer may depend on the type of product or service you are selling, and whether you are primarily selling to primes or subs. For example, if you sell a project mgmt software solution, if you show the primes how this makes their life easier, they may help you promote the software to their subcontractors.

    Can you provide more info? Do you provide software, hardware, services, supplies? Which country are you located in? Which techniques have you tried to date? Can you provide a link to your web site? etc.

    The more info you give us, the more accurate and detailed we can be in our responses.
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