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Topic: Student Questions

How Can Doctors Do Their Branding And Why Is It Imp

Posted by Anonymous on 3/25/2005 at 5:30 AM ET 250 Points
How can doctors build their brand?

Why is it important for doctors to build their brand

Steps for building a doctor brand

What can doctors brand? Is it their clinic, service or themself?
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  • Posted on 3/25/2005 at 11:33 PM Accepted
    What country are these doctors in? What is their objective? Why are they considering branding? What do they think branding will do for them? Are they looking to market their services, or establish a credential that will let them write a book or go on the speaking circuit? Are they interested in teaching?

    Lots of questions before we can go into the branding issue. Branding is a strategy. If you don't know what the objective is, then the strategy is irrelevant.
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